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« There's
Something New in our Bin...We're Recycling Bags »
« There's
Something New in our Bin...We're Recycling Bags » was
the slogan of this awareness campaign. Coordinated by the OUC, in
conjunction with Groupe TIRU, this campaign aimed to inform residents
of Aylmer ,
Hull ,
Gatineau ,
Masson-Angers and Buckingham of the importance of recycling plastic
bags and the steps to follow in order to ensure that the process
runs efficiently.
By
launching this information campaign, the Outaouais was in keeping
with the goal of the first “Semaine québécoise pour
la réduction des déchets” ran in every region of Quebec
under the theme: “ More
Action, Less Waste
”.
As part of this campaign, Quadra's Thalie
Tremblay was responsible for crafting the original concept to the
final production, medias relations and the events surronding this
campaign. |